About me
SEO Learner from Nepal
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Hello, I'm Sushma.
I started this blog because I couldn’t find simple, honest SEO content written from a beginner’s point of view. Everything I found was either too technical or too vague.
So I decided to write what I wish I’d found — clear, practical, and grounded in real learning. Every post on this blog comes from my own experience studying SEO at Orka Socials under my mentor Ram Babu Thapa.
My mission is simple: make SEO accessible to every student, business owner, and curious person in Nepal and beyond.
How It All Started
Honestly? I stumbled into SEO by accident. I was browsing online one evening, curious about why some websites always show up at the top of Google while others seem completely invisible — even when they might have better content. That question stuck with me, and I simply couldn’t let it go.
As a Bachelor of Business Studies (BBS) student, I already loved the idea of entrepreneurship and building things. However, the digital side of business — how people grow online, attract customers, and build a brand without a huge budget — fascinated me even more. In other words, I was drawn not just to business itself, but to how the internet changes everything about it.
I kept thinking: if a small business in Chitwan could show up on Google
Therefore, I started learning. I watched videos, read articles, and tried things on my own. Nevertheless, most resources were either too technical (written for developers) or too surface-level (just vague tips with no real depth). Consequently, I needed something in between — practical, honest, and written in natural .
Chapter 02
Joining Orka Socials
That search led me to Orka Socials — a digital marketing agency in Nepal where I began structured SEO training. It was here that everything started to click. Instead of scattered YouTube videos and random blog posts, I had a real curriculum and real feedback.
Under the mentorship of Ram Babu Thapa, one of Nepal’s respected SEO professionals, I learned how to approach SEO systematically — keyword research, on-page optimization, content strategy, technical basics, and how to actually measure results with real tools.
Every week brought something new. And every week, I kept thinking: why isn’t there a beginner’s blog written by someone actually going through this right now?
Why I Started Writing
I started this blog for one reason: I learn better when I explain things to others. Writing forces me to understand a topic deeply enough to make it simple — and simplicity is what most beginners need.
I also believe that SEO should not feel intimidating. It’s not magic. It’s not only for tech experts. It’s a skill built on curiosity, consistency, and understanding how people search for things. Anyone can learn it — even a business student from Chitwan, Nepal.
This blog is my ongoing learning journal, written publicly. You grow with me as I grow. And hopefully, the honest, ground-level perspective of someone who is still learning makes SEO feel more reachable for you.
The Principles Behind This Blog
These aren’t just writing rules. They’re things I genuinely believe about learning, SEO, and how to help beginners the right way.
Simplicity is Respect
Using complicated words when simple ones exist doesn’t make you smarter — it just makes your reader feel left out. I write every post as if I’m explaining it to my younger self.
Honesty Over Hype
SEO takes time. It’s not a magic trick. I’ll never promise overnight results or hide the hard parts. You deserve real expectations, not motivational exaggeration.
Learner to Learner
I’m not a guru with 10 years of experience. I’m a student sharing what I’m discovering right now. That perspective keeps this blog grounded, practical, and free of ego.
Nepal First
I write with Nepali students and businesses in mind. Many examples, tools, and strategies I share are chosen because they work in our context — not just in Silicon Valley.
Free, Always
Knowledge should be accessible. Every guide, tip, and resource on this blog is completely free. I don’t believe in locking beginner content behind paywalls.
Action Over Theory
I prioritize content you can actually apply. Every post ends with clear steps you can take today — not just concepts to think about and forget by morning.
The Path That Led Here
Every step — even the confusing ones — taught me something valuable about SEO and about learning itself.
Videos, Articles & Confusion
Spent weeks watching YouTube, reading blogs, and feeling overwhelmed by the amount of conflicting, jargon-heavy information out there.
Started Writing Publicly
Decided to document my learning openly. Launched this blog to share everything I was discovering — written simply, for beginners just like me.